Inspire W3

Inspire W3

Knows Lanka is the present and future of destination management in Sri Lanka, where the most exciting tropical holidays happen in South Asia

InspireW3 Launches redesigned website for Randya Holiday Resort

www.randiyaholiday.com

Randiya Holiday Resort is a perfect hideaway to delight in Mother Nature's bounty. Only one and half hours drive from Colombo and get into this environment where you can experience cool climate, relax in a mini jungle, surrounded Tea and rubber plantations with Pinus jungles. A water stream which is passing by the side of the resort makes an ideal bathing spots where you can have an exiting and safe bath in fresh water from the Nachchimale Mountain. The most popular bathing spot along this water stream is called Pareithota and is very popular for its fresh water and natural pool like existence.

The website is designed in a modern and sophisticated style, to be visually appealing, user-friendly and informative. The site is fully responsive and compatible with all mobile devices and platforms. As with every InspireW3 solution, the website runs on state-of-the-art infrastructure, and has been highly optimized for search engines.

Writing content is usually the most time consuming process in developing a website. This is a surprise to most people, and what is even more surprising to others is that a lot of times your web developer doesn’t write your content for you.

The fact is that you know your business the best, and while it may be helpful to hire outside help, that can get expensive. Below is a helpful guide to know how to write content for your website.

What are your Objectives ?

The first step of the writing process is determining the objectives  of your website. This is so easy to overlook but is very important. What is the purpose of the website? What are your objectives? More specifically, "What action do you want visitors to your website to take?" This may seem obvious at first but websites can specialize in many different things. Some common goals are listed below:

  • "I want people visiting to my website to..."
  • Get information about me, and call me
  • Get information about me, and fill out an online form which will come to me in an email.
  • Buy my products.
  • View upcoming events with my online calendar
  • Download my brochure so I don’t have to mail it to them
  • Find directions to my store
  • Make an online donation
  • Stay updated on what’s new with my company.
  • Register for upcoming events.
  • View my portfolio

As you can see, you can have multiple goals for your website. When you write your content, remember to constantly drive people to take these actions.

Who is my audience?

Think about who your typical customer is. How old are they? How computer savvy are they? What is their education level? These are good questions to ask. Remember that web users do not read words on a website, they scan them. Therefore you will want to write your content in a style somewhat similar to a newspaper. Short paragraphs, headlines and lists are the best way to allow your user to easily scan your pages.

A very common mistake made in content writing for websites is to make it too informal. While you don’t want to sound like a college textbook, you also want to sound professional. If you are a small business you want your website to appear "top of the line" to compete with the larger companies. A website is a way to enhance your image. Take advantage of that and make your web content as professional as you can without being stuffy.

What information do I want on my website?

The next step of the writing process is creating a site map. A site map is simply an outline of what the information on your website will look like. Each item on a site map represents a single webpage. It usually consists of 5-7 main categories, with sub-categories falling underneath. The reason for sub-categories is to organize the content in a way that is easy for the web user to quickly glance over and comprehend.

 

 Example Site Map:

Some sections such as "Events" may not have sub-categories under them. Whatever makes the most logical, intuitive sense to your web users is what you will want to do. You should do your best in creating an easy to follow site map, but keep in mind that a good web design firm will also guide you in creating the best possible solution for your sitemap and website.

Writing Styles

There are three different, unique ways to write your content for your website. Usually you will want a balance between the three. If you focus too much on one you will neglect the others, so do your best to keep all three in mind once you start your actual writing.

1. Write Briefly for Web Users – In web development, we have a motto when creating websites. It goes like this: "Give me what I want, and don’t make me think". When writing web content, make sure that you are not long winded. Make things as easy and simple as possible. Use lists and short paragraphs, and occasionally use bolded text. Too much bold and it doesn’t stand out anymore, it’s just a distraction.

2. Write Professionally to Build up Your Image – One of the great things about the internet is that it can make a very small business appear to be quite large and accomplished. So give the readers some good facts, figures, and data that will keep them impressed with your organization. Remind them of your accolades. Keep this balanced of course with writing succinctly…while you want to be somewhat brief you don’t want to leave out important details.

 

3. Write Sneaky for Search Engines – I say sneaky because you don't want to make it too obvious to the person reading your website that you're writing specifically for the search engines. This is probably the hardest thing to keep in mind when writing because we are not used to writing with a Search Engine as our audience. But in reality, writing for search engines will go a very long way in your search engine rankings, and ultimately your website popularity.

 

How do you write for search engines? 

Search engines scan all the text on a website on a regular basis. You want any word that people may search for in a search engine to appear in your web content. These words are called "Keywords".

For example, Fresh Look Web Design has the following keywords (among others) on our website:

web designgraphic design, hampton roads websites, hampton e-commerce grant, shopping carts, search engine optimization

These words appear on our website very frequently. If we wanted to promote our e-commerce grant on our website we could say:

"Many of our clients take advantage of our grant."

...but this is too general. There are no specific keywords. The user gets the idea, but there's nothing for search engines to pick up on.

Instead, we should say:

"Our Hampton small business owners take advantage of our e-commerce grant."

 

See the difference? It's not as succinct, but the user still gets the message, and the keywords are much more present in the second example.

Keep in mind that there's a trade-off involved with the other two writing styles. You don't want to focus too much on search engines, because then your text might be too wordy for users. But you also don't want to be too succinct because you won't rank as well with the search engines. The best thing to do is keep a balance.

We hope this helps you in writing your website content. If you're interested in getting assistance with your content writing, don't hesitate to let us know and we'll be happy to help. Content writing can be a daunting task at times but once you get started you'll find that a lot of it comes naturally.

If there were ever a time when you didn’t even need to look at the statistics regarding smartphones to realize their ginormous take-up and growing share of the web market, it’s right now. Smartphones and tablets are everywhere you look, any time of the day. All websites are registering marked increases in mobile traffic year after year. Websites that are optimized for mobiles, that is.
 
You see, a website that does not take into account the significantly smaller screen sizes and processor speeds of mobile devices, as well as the touch screen interface, makes for a terrible user experience on smartphones and tablets. That translates into lost traffic and a potential decrease in sales. Not only that, Google weighs page ranking criteria differently for mobile traffic. So if your website takes forever to load on a mobile device, you can forget about coming out anywhere near the top in a keyword search return listing.
 
There are several strategies for optimizing websites for mobile devices, but the two most prevalent approaches are Responsive Design and Standalone Sites. Both approaches have their pros and cons, and the choice often depends on several factors including the size and complexity of the pre-existing site, cost and website software platforms.
 
Responsive Design generally entails CSS coding that reads hardware information regarding the visiting device. It uses this information and uploads content accordingly. This usually involves selecting a specific set of image and page sizes that load quickly and are easy to navigate with respect to the screen size on which the page is being loaded. Responsive Design is built directly into the existing pre-existing website code. This makes it, theoretically, the best approach in terms of website maintenance and development over time. There’s no need for a separate domain, which means you don’t have to manage separate sites with fundamentally the same information or products presented differently.
 
The amount of coding required, however, depends on the size and complexity of the site itself. This can mean a major upheaval for a well-established site with an enormous amount of content. Implementing Responsive Design for large sites can spell high implementation costs, site downtime and a certain level of compromise.
 
The other option is to automatically direct mobile users to Standalone Sites. These are specifically designed from the ground up for mobile devices. Users will notice they have been redirected to a mobile site when they see a url that is something like m.sitename.com. Websites that are specifically designed for mobile devices have the distinct advantage of being much easier to build initially, and the code can be tailored to achieve maximum performance without having to make compromises and without affecting the code of the original site. The downside is, of course, that now you are managing essentially duplicate sites that will require twice the amount of work to update and maintain.
 
There are, therefore, some choices to be made regarding mobile optimization. The best people to help you make these critical decisions are professional website developers and consultants. The one decision you shouldn’t even be thinking about is whether or not to have your website optimized for mobiles. This is simply a given. All the trends point squarely at mobile device domination of the internet market in the very near future.

Life Fitness Gymnasium - Athurugiriya  is the market leader of the Sri Lanka fitness industry, and has maintained this standing for the past seventeen years. It has successfully developed a gym model that provides quality fitness centres at an affordable price which provides an opportunity for people who are in the middle and upper income group in a developing country; such as Sri Lanka.

Google Panda is a series of on-going algorithm updates and data refreshes for the Google search engine that the company rolls out to help refine its search algorithm to improve the value of search query results for users.

The Google Panda updates specifically tweak the algorithm as part of Google's continual efforts to elevate high-quality sites and web pages to the top of the organic search results while lowering, or penalizing, the rank of lower-quality or "thin' web sites and pages, particularly those sites that display a large amount of advertising without much in terms of high-quality content.

The Google Panda affected roughly 12% of searches, therefore beginning the major shift in the search engine landscape. Google was focusing on quality and user experience, so it naturally cracked down on tinny content sites, content farms, site with too many advertisements in amount to the amount of content, and so on.

Since google was concerned with a superiority UX, this was the natural step in its all-out assault on web content across the spectrum. It determined an algorithm for evaluating the quality of a site, and it did so with a high degree of precision.

 

As an example, one of the determining factors that the Google Panda looked for was for the amount and quality of content that appeared above the fold. The fold, for those of you who don’t know, I is the part where browser screen initially cut-off a site when first loaded.

The Google Panda should also send another very strong message to you by conveying that Google’s focus has increasingly become a value oriented approach. IT wants to showcase the website at the top of its SERP a that are not only the most relevant, but that also provide the most value.

How To Promote Your Website Using SEO?

 

An important part of promoting your website online is tohave it listed by search engines in their search results. The higher positionsin the search engine results you get, the more clicks and traffic you will have…for FREE!

The key to having good rankings in free searches is the so-called “search engine optimization” (for short SEO) which starts by having your site indexed by search engines, goes through optimizing your content for search engines and then building valuable links to it. Google has the most dynamically changing algorithm to consider for search engine optimization so often when we talk about SEO factors, we mean factors that will affect most of all your Google rankings.

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