Google offered a service that generates detailed information about a website’s traffic, traffic sources and assesses conversions to sales. This service is known as Google Analytics. It is a precious tool for supervising and tracking the effectiveness of your online campaigns and obtains the unsurpassed outcomes in your marketing efforts. No matter, you are a small or large enterprise; Google Analytics are helpful in providing information, about the number of visitors to your site and the page view. It permits you to assess the online traffic to your website and facilitates in making additional enhancements in your advertising campaign. The creation is aimed at marketers as contrasting to technologists and webmasters from which the business of web analytics formerly grew. It is the most extensively used websites statistics services, which can be the first preference for marketers. Basic service is available free of charge while the premium version is accessible for a fee that suit small companies with small advertising budgets.